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What’s in a Name? Airush 2017

The all-action Airush team video for 2017, the biggest video feature to come from Airush Kiteboarding since 2014.

 

 

Rather than just produce a film to serve product campaigns, we wanted to create a complete movie involving every aspect of Airush to tell the story of the brand itself.

Filmed in the three locations of Cape Town, Mauritius and Brazil, the sixteen minute feature is a beautifully shot masterpiece and a true testament to the Airush brand. The movie showcases the utmost talent of the riders and what they are truly capable of, but also the people that brought the project to life.

DIRECTORS
Bas Koole & Ydwer van der Heide

DIRECTORS OF PHOTOGRAPHY
Bas Koole & Ydwer van der Heide

EXECUTIVE PRODUCERS
Airush Kiteboarding

PRODUCERS
TheBank (http://bythebank.nl) & Ydwer.com (http://ydwer.com)

EDITOR
Bas Koole

CO-EDITOR
Ydwer van der Heide

POST PRODUCTION
TheBank

CREATIVE DIRECTIONS
Ydwer van der Heide & Clinton Filen

Featuring
Alex Pastor
Anthar Racca
Bruna Kajiya
Carl Ferreira
Julien Kerneur
Oswald Smith
Reider Decker